Opportunity
I was given the opportunity to take a brand and create a digital ad campaign for a product or service. The campaign would include three sets of touchpoints: banner ads, an email, and a landing page.
Process Overview
The product I ended up working with was a hypothetical one. The campaign centered around a new hot sauce that would be distributed by Chipotle and sold in stores. It would come in three different flavors and be the first time Chipotle's hot sauce reached store shelves.
The digital ad campaign revolved around the concept of a knock-knock joke. Knock-knock jokes are a basic form of humor that can be appreciated by almost anyone. Typically, someone asks, "Knock knock," and the other responds with, "Who's there?" That's exactly the premise of this campaign. The banner ads and email present the customer with the question, and by responding with "Who's there," the customer then "opens the door" to find Chipotle's new hot sauce.
The concept of "opening the door" through the knock-knock joke is one way of welcoming Chipotle's new hot sauce into your home for the first time.
Final Product
Banner Ads
Email
